As I mentioned in my previous posts, it's very common for Asian actors to appear in advertisements or commercials. They don't just endorse big name brands unlike in North America where Hollywood celebrities rarely appear in ads. I would never understand why an actor would not want to appear in an ad especially when these companies pay a lot. And personally, I would buy something that my favourite actor would endorse (depends on the need of course) because that person is selling it. It's not right, I know, but... it's an ad.
This ad from Japan is one of my favourite Japanese ads. This CM (aka advertisements or commercial in Japan) is for Shiseido UNO fog bar. It features Japanese actors Eita, Oguri Shun, Miura Haruma, and Tsumabuki Satoshi.
uploaded by pippi3lam
Similar to the two previous posts, this ad appeals to the target market because of the actors. The target market is not limited in Japan, but in other parts of Asia or the world. Another market this ad targets are the fans of the actors. These fans have seen the actors in Japanese dramas (or doramas in Japanese) so they are already familiar with them.
Also, the ads have "one big idea" and plays a catchy music that grabs the attention of the viewers.
The second video where the four are standing in a set and change coats is my favourite because it's simple and creative. It probably took them hours to perfect each scene, and they probably saved a little with the use of the set and clothes. Or just put the budget in the actors' fees because these four are very popular in their country.
That said, at the end of the day, it's all about whether these ads were effective or not. And seeing that the ad appeals to the audience with the use of the actors, it works.
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